Apple drops prices on iPhone SE, raises them on AppleCare+, iPad Pro models

As Apple prepares to release its high-priced latest additions to the iPhone family, the company has dropped the prices on its entry level iPhone SE, cutting prices on both the 32GB and 128GB models by $50. The SE has proven popular among those who don’t need all the bells and whistles that come with the current slate of larger iPhones, and Apple has been quietly improving the deal for customers, most recently by providing a memory boost at no increased charge.
But not all of Apple’s existing devices are moving to a lower price point, as AppleInsider also spotted Apple raising the prices on its 256GB and 512GB iPad Pro models by $50, speculating that rising memory costs could be to blame. The limited edition (Product)Red iPhone 7 and 7 Plus got the ax too, ahead of the release of the iPhone 8 and 8 Plus. The introduction of more expensive new iPhones also seems to have boosted the price of AppleCare+ protection for some devices, with 6s Plus, 7 Plus and 8 Plus models all now costing $149 to insure, a $20 increase. Those shelling out for the iPhone X get whacked with an even higher $199 price tag for Apple’s top-of-the-line protection plan.

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