Apple e-mail tries to create iPad 2 lines

Apple e-mail tries to create iPad 2 lines 1

Apple e-mail tries to create iPad 2 lines 2

Apple has sent out an email to customers urging them to line up to buy the iPad 2 on Friday. “Be the first to get the next iPad,” reads the email. “The Apple Store is the best place to experience iPad. Our Specialists will show you around the features, help you choose the perfect model, and set everything up just the way you like. So you’ll be up and running before you leave the store.” Below the text is a link to Apple’s Retail page, with a store locator feature. Unlike prior launches, Apple does not appear to be offering any pre-orders or reservations for the iPad 2, instead forcing users to either wait in line at an Apple Store—or one of its retail partners, which include Best Buy, Target, Walmart, and Sam’s Club—or order online for later delivery. While the draw of an Apple launch may be exciting to some, iLounge suggests based on past line-up experiences that readers skip the potentially lengthy lines at Apple’s retail stores, and instead secure units via online ordering. Having to line up in the middle of a work week, particularly for an incrementally improved device, will be unnecessarily inconvenient for all but the hardest-core Apple fans.

1 comment
  1. Well, it goes on sale at 5 p.m. on a Friday, so technically, it’s lining up at the end of a work week for an incremental upgrade.

    Either way, though, them trying to create lines — I guess the Verizon iPhone launch lack of lines stung them — is incredibly lame.

    I’d wanted to get a chance to play with the iPhone 2 over the weekend, but not if it means standing around for an hour or more in winter weather on Friday.

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