After rolling out the ability to use its StoreKit API to simplify in-app review prompts in iOS 10.3, Apple’s App Store Review guidelines now say the company will no longer allow custom prompts going forward. The new process allows the user to leave a rating and/or review without ever leaving the app and eliminates the need for developers to write their own code to create the review prompt, but there are also drawbacks. Apple now limits the maximum number of requests to three per year and prevents apps from prompting too frequently, where before it was at the whim of the developer. [via 9to5Mac]