Apple is now offering the ability to donate to relief efforts in the Philippines through iTunes, after the devastating effects of Typhoon Haiyan. The option is available at the top of the iTunes store. iTunes will transfer 100 percent of a donation — of $5, $10, $25, $50, $100, or $200 — to the American Red Cross.
As Apple notes, while donors will receive an email receipt, the American Red Cross will be “unable to further acknowledge your donation,” as iTunes doesn’t share personal information with the American Red Cross. The donation doesn’t qualify for any tax deduction, and iTunes Store credit cannot be used. Typhoon Haiyan has already caused a confirmed 1,774 fatalities; estimates claim that as many as 10,000 people may have died in the disaster.
