Apple execs mull iPhone growth options

Speaking with representatives from Oppenheimer, senior Apple officials discussed possible avenues the company could explore to further the iPhone’s market share, according to a new report. Citing a client report from Oppenheimer analyst Yair Reiner, AppleInsider reports that Apple executive mentioned providing increased functionality, lowering prices, expanding the products’ geographic availability, and segmenting the market with different models as possible ways to increase market share. “[T]hey are not saying they will necessarily do all of these,” Reiner told AI. “This is basically the menu of options.” Reiner went on to say that the executives also seemed excited by the growth opportunities presented by the Chinese market, but declined to comment further on timing and/or possible carrier partners for the region.

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