Apple appears to be expanding the iTunes Store in Europe, with reports indicating plans to bring the Store to 10 new European Union countries and movie and iBookstore content becoming available for purchase and rent in the existing European iTunes Stores. A report from Polish newspaper Rzeczpospolita indicates that Apple is preparing to launch the iTunes Music Store in ten new EU countries, possibly as soon as next month. The report specifies Poland, Hungary and the Czech Republic, but does not name the other countries although at this time there are only twelve EU member states where the iTunes Store is not available.
In a separate report, MacRumors notes that Apple now appears to be rolling out iTunes movie sales and rentals in existing European iTunes Stores, with readers reporting movies now available in Belgium, Denmark, Finland, The Netherlands and Sweden and paid iBookstore content in Switzerland. Dedicated content sections have reportedly not yet appeared in these countries, however the content is available via the iTunes Store search function.