Both Apple and Google are approaching game developers to get top titles to debut first on their respective operating systems, the Wall Street Journal reports. The companies are both offering premium placement within their app stores in exchange for exclusivity. It’s reported that Apple doesn’t offer money for exclusive game debuts, only “marketing or promotional assistance.”
Apple and EA reached a deal for the launch of Plants Vs.
Zombies 2 last August — Apple got about two months of exclusivity for the game, and it was released on Android in October. ZeptoLab’s Cut the Rope 2 was also featured exclusively on Apple’s App Store for about three months.
Gameloft has considered Apple exclusivity, but thus far has decided against it, opting for simultaneous iOS and Android launches..