Google has again beat out Apple for the top spot in an annual global brand ranking. The survey by online branding magazine BrandChannel.com asked 3,625 branding professionals and students “Which brand had the most impact on our lives in 2006?”. Globally, the top five were Google, Apple, YouTube, Wikipedia, and Starbucks. The North American results, however, saw Apple in first place, followed by YouTube, Google, Starbucks and Wikipedia. “The poll does not take account of economic brand value, the murky science of assigning a financial value to brand, which regularly puts Coca-Cola in first place,” says Reuters. “Neither does it ask respondents to consider whether the brand’s impact is positive or negative.”
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