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    Apple hires former Amazon, Netflix executive to run Apple TV marketing

    By Dan PyeMay 14, 2021 3:07 pm UTC

    Apple hires former Amazon, Netflix executive to run Apple TV marketing

    Apple has recruited Timothy Twerdahl, the former head of Amazon’s Fire TV unit, to be the new vice president heading up Apple TV’s product marketing, Bloomberg reports. The move has pushed out the role’s former occupant, Pete Distad, who sources say will now be working with Eddy Cue on Apple’s ongoing efforts to secure new streams of content. Twerdahl brings plenty of experience in the streaming content and set-top device industry, spending time as an executive at Netflix and vice president at Roku before he landed at Amazon.

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    Dan Pye

    Dan Pye was a news editor at iLounge. He's been involved with technology his whole life, and started writing about it in 2009. He's written about everything from iPhone and iPad cases to Apple TV accessories.

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