Apple has hired former Dolby Executive Vice President Mike Rockwell as an executive in its hardware division, 9to5Mac reports. A source says Rockwell was likely recruited to improve audio and display performance of Apple’s upcoming products. Rockwell oversaw Dolby’s new technology development, including efforts to create “state-of-the-art color display technology” at a company mostly known for its audio applications. Before coming to Dolby, Rockwell was with Avid Technology, a company specializing in video and audio production technology. AnSEC filing shows Rockwell resigned from Dolby on January 30 and his LinkedIn profile shows him coming on board at Apple in February, but lists no current title. Rockwell’s addition fits with Apple’s hiring spree for top talent in recent months and further bolsters the company’s audio credibility following last year’s acquisition of Beats Electronics.