Apple has hired long-time IGN editor Matt Casamassina to help manage the App Store’s games section.
Casamassina worked at IGN for over a decade, focusing primarily on Nintendo; his official title at Apple will be global editorial games manager, App Store.
“I will be leading the charge for games on the App Store, so whether you browse through iTunes, iPhone, iPod Touch or iPad, the games content you see will be handpicked and organized by me and my team[,]” Casamassina wrote in a post on his personal blog, adding, “I couldn’t be happier.” Nintendo of America president Reggie Fils-Aime recently made some disparaging remarks about gaming on iPhone OS devices, saying that Apple “is not having an impact on Nintendo when you look at our business, our volume, our hardware, our software,” later adding that the iPhone isn’t a “viable profit platform” due to the ratio of free to paid downloads.
