Apple has hired a top traditional radio executive to help make advertising deals for iTunes Radio, Ad Age reports. Michael Pallad, formerly of Cumulus Media, is now leading international ad sales for iTunes Radio.
The report notes that Apple is getting ready to “offer the service widely to advertisers in 2014,” following expiration of initial ad contracts made for iTunes Radio’s mid-2013 launch. Apple is seeking year-long commitments from advertisers that are worth at least $1 million.
Apple SVP Eddy Cue has said plans are to bring iTunes Radio to more than 100 countries, with the service expected to launch in a number of countries early next year.
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