Apple hires TAG Heuer exec, reportedly plans to market iWatch as “Swiss made”

Updated

CNBC news reports that Apple has hired the sales director of luxury Swiss watch maker TAG Heuer to work with the company on the launch of the iWatch, according to a statement from Jean-Claude Biver, head of TAG Heuer’s parent company. Biver notes that Apple reportedly plans to use the prestigious “Swiss made” label to market the iWatch, and that the TAG Heuer sales director left within the last week “to take a contract with Apple.” [via 9to5Mac]

Update: 9to5Mac reports that the “sales director” in question is Patrick Pruniaux, former Vice-President of Sales and Retail for TAG Heuer, and was hired late last month according to a “source familiar with the hire.” Apple apparently also tried to hire several other employees from TAG Heuer, although Pruniaux was the only employee who actually made the move.

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Jesse Hollington

Jesse Hollington was a Senior Editor at iLounge. He's written about Apple technology for nearly a decade and had been covering the industry since the early days of iLounge. In his role at iLounge, he provided daily news coverage, wrote and edited features and reviews, and was responsible for the overall quality of the site's content.