iLoungeiLounge
    Facebook Twitter Instagram YouTube LinkedIn RSS
    • About Us
    • Contact Us
    • Privacy Policy
    • Terms Of Use
    Facebook Twitter Instagram YouTube LinkedIn RSS
    iLoungeiLounge
    • News
      • Apple
        • AirPlay
        • iCloud
        • iTunes
        • HealthKit
        • HomeKit
        • HomePod
        • iOS 13
        • Apple Pay
        • Apple TV
        • Siri
      • AirPods Pro
      • Apps
        • Apple Music
      • Rumors
      • Humor
      • Technology
        • CES
      • Articles
      • Web Stories
    • iPhone
      • iPhone Accessories
    • iPad
    • iPod
      • iPod Accessories
    • Apple Watch
      • Apple Watch Accessories
    • Mac
      • MacBook Air
      • MacBook Pro
    • Reviews
      • App Reviews
    • How-to
      • Ask iLounge
    • Daily Deals
    iLoungeiLounge

    Apple hires TAG Heuer exec, reportedly plans to market iWatch as “Swiss made”

    By Jesse HollingtonMay 16, 2021 4:06 pm UTC

    CNBC news reports that Apple has hired the sales director of luxury Swiss watch maker TAG Heuer to work with the company on the launch of the iWatch, according to a statement from Jean-Claude Biver, head of TAG Heuer’s parent company. Biver notes that Apple reportedly plans to use the prestigious “Swiss made” label to market the iWatch, and that the TAG Heuer sales director left within the last week “to take a contract with Apple.” [via 9to5Mac]

    Update: 9to5Mac reports that the “sales director” in question is Patrick Pruniaux, former Vice-President of Sales and Retail for TAG Heuer, and was hired late last month according to a “source familiar with the hire.” Apple apparently also tried to hire several other employees from TAG Heuer, although Pruniaux was the only employee who actually made the move.

    Share. Facebook Twitter Pinterest LinkedIn Tumblr Email
    Jesse Hollington
    • Twitter

    Jesse Hollington was a Senior Editor at iLounge. He's written about Apple technology for nearly a decade and had been covering the industry since the early days of iLounge. In his role at iLounge, he provided daily news coverage, wrote and edited features and reviews, and was responsible for the overall quality of the site's content.

    Latest News
    Turn Your iPad into a Mini Laptop with the Discounted Zagg Messenger Folio 2
    Apple Adds Original iPad Air and Thunderbolt Display to ‘Obsolete’ List
    Apple drops iPhone prices for China’s ‘618’ festival
    Apple TV+ Series ‘Lessons in Chemistry’ to debut October 13
    Airplane Mode: Its Purpose and Proper Use
    Smartify Your Home with the Discounted Meross Dual Outlet HomeKit Smart Plug
    2023 Swift Student Challenge Winners revealed
    Apple Music Classical launches on Android

    iLounge logo

    iLounge is an independent resource for all things iPod, iPhone, iPad, and beyond. iPod, iPhone, iPad, iTunes, Apple TV, and the Apple logo are trademarks of Apple Inc.

    Contact Us: [email protected]

    Tel: +1302-208-9669

    iLounge, 2810 North Church Street, Wilmington, Delaware, 19802, United States.

    • Contact Us
    • Submit News
    • About Us
    • Forums
    • Privacy Policy
    • Terms Of Use
    This website is not affiliated with Apple Inc.
    iLounge © 2001 - 2023. All Rights Reserved.

    Type above and press Enter to search. Press Esc to cancel.