Apple and IBM have announced a new global partnership to bring “IBM’s big data and analytics capabilities to iPhone and iPad.” The partnership, which aims to “transform enterprise mobility,” will introduce more than 100 industry-specific enterprise solutions for iPhone and iPad, unique IBM cloud services for iOS, a new AppleCare service level focused on the enterprise, and new IBM offerings for device activation, supply, and management. The agreement, which is being called IBM MobileFirst for iOS, will see IBM selling iPhones and iPads with built-in industry-specific solutions.
A new class of business apps, IBM MobileFirst for iOS Solutions, will target retail, banking, healthcare, travel, transportation, telecommunications, and insurance. Those apps will be available this fall “and into 2015.” The IBM MobileFirst Platform for iOS will give business users on-premise software solutions necessary for end-to-end enterprise capability.
In an interview with Re/code, Tim Cook said of the new partnership, “We’re good at building a simple experience and in building devices. The kind of deep industry expertise you would need to really transform the enterprise isn’t in our DNA. But it is in IBM’s.” Explaining their ability to work together today despite once fiercely competing for customers and mind share, Cook also noted that Apple and IBM “do not compete on anything. And when you do that you end up with something better than either of you could produce yourself.” IBM CEO Ginni Rometty called Apple the “gold standard for consumers.”