Apple is in talks to acquire The Fancy, a growing social commerce site, according to a new report. Business Insider claims that while it has learned that there have been talks between the two companies, there is no signed deal and no guarantee of one. It is unclear what price Apple proposed to pay, or how recently the talks took place, but the report claims—citing a source familiar with Apple’s acquisition strategy—that The Fancy is at a stage where Apple typically buys companies.
The Fancy is similar to Pinterest in allowing its users to make lists of items they find interesting, but has also started linking users to transactions, taking a 10 percent cut of sales in the process. Notably, Apple CEO Tim Cook is a user, having opened his account after meeting The Fancy CEO Joe Einhorn at the Allen & Co. Sun Valley conference earlier this year.
Twitter co-founder Jack Dorsey and Facebook co-founder Chris Hughes are on the company’s board, along with LeRoy Kim of Allen & Co. and Boston Celtics owner James Pallotta; Marc Andreessen and Ben Horowitz are also investors.