Apple is in talks with some of the U.S.’ largest cable operators about letting an Apple device serve as a set-top box for live television and other content, according to a new report. Citing people familiar with the matter, the Wall Street Journal reports that no deal has yet been reached with any of the operators, possibly due to their reluctance to let Apple establish a larger presence in the TV business. Although the report does not state whether the device in question is an iteration of the current Apple TV or a more sophisticated device, it does cite two people briefed on the matter who claimed that the technology could be embedded in a television.
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