Apple introduces 14-day refund policy on iTunes purchases in the EU

Apple has introduced a fourteen-day return policy for iTunes purchases in EU countries, according to a new report by iFun. Outlined in a Right of Withdrawal document on Apple’s web site, the policy states that customers can cancel iTunes orders within 14 days from the date they receive their receipt, without a requirement to provide any reason. The policy also covers purchases such as iTunes Match and Season Pass subscriptions, as well as unredeemed iTunes Gifts and Allowances. Users can apparently request a “cancellation” of their iTunes order by using the “Report a Problem” form within iTunes and submitting a model cancellation form provided in the document, or “making any other clear statement.” While Apple’s policy document provides some additional clauses that are a bit unclear, the original report notes that people have already begun receiving refunds under the new policy, which appears to be a result of recent EU consumer protection initiatives.

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