Apple iPod event to focus on iTunes music discovery?

A large portion of tomorrow’s Apple special event will be spent discussing improvements to iTunes’ music discovery features, a new report suggests. Citing unnamed sources, Cnet reports that Apple will double the length of song previews from 30 to 60 seconds in a bid to encourage users to find songs via iTunes instead of using increasingly popular services such as Pandora or YouTube. The report also claims that Apple’s rumored cloud-based music service is unlikely to be announced at the event. Apple’s 2010 iPod/music event will begin tomorrow at 10:00 a.m. Pacific Time.

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  1. Bumping the preview to 60 seconds isn’t going to sell many more songs. To step up music sales, I wouldn’t be surprised to see Apple someday evolve iTunes to bridge the gap between music appreciation and social networking — get people [i]talking about music[/i] and provide a simple way to preview and purchase songs directly from iTunes. This exists on sites like [i][b]last.fm[/b][/i], but I’m surprised that Apple hasn’t gotten into the fray.

  2. It’s about time they started offering music downloads in Apple Lossless,
    bandwith now as is not an excuse as even a low res movie can top out over 1g and cds are under that.

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