Apple iPod exec discusses iPod car integration

Bob Borchers, senior director of iPod worldwide product marketing, recently spoke with CNET UK’s Crave about iPod integration in automobiles. Borchers reportedly said Apple wants consumers to move from third-party iPod auto accessories to iPod-enabled automobiles with more advanced factory integration. Crave reports: “Borchers explained how Apple wants to steer consumers away from the inelegant mess of cassette adaptors and wires, which is currently the most popular way to rig an iPod into your car stereo. Apple itself has no interest in producing a car stereo, says Borchers, but is working with third parties to improve iPod integration in new cars… Borchers sees add-ons as passé. What Apple really wants you to buy is a car that’s designed from the ground up to interface with the iPod.”