Apple kicks off countdown to half a billion songs

Apple today announced its countdown to half a billion songs sold on the iTunes Music Store.

To celebrate, the company is giving away an iPod mini and an a 50-song iTunes gift card to the iTunes customer who purchases the winning song at each 100,000 interval. The person who downloads the 500 millionth song will win 10 iPods of their choice, an iTunes gift card for 10,000 songs and an all-expenses paid trip for four to see Coldplay on their world tour.

Apple has posted a live song counter online to help users “participate in the race to purchase and download the 500 millionth song.”

“As we prepare to cross this major milestone of half a billion songs, we want to thank our customers, the artists and the music labels who have helped make iTunes a global success,” said Eddy Cue, Apple’s vice president of applications. “iTunes continues to be the world’s number one online music store featuring the world’s best digital music including special performances such as the Live 8 concerts.”

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