Apple launches ‘Express Lane’ online support feature

Apple has launched a new online support feature dubbed Express Lane aimed at making it easier for customers to get in touch with Apple representatives ready to deal with their particular product. AppleInsider reports that the new feature narrows down possible issues by having users select the problematic product, enter that product’s serial number, and describe the issue — at which point they are provided with recommended support documents, and if those aren’t able to fix the issue, a final “Contact Options” page is presented listing the customer service options available given the nature of the problem.

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