Apple launches iAd on iPad with ‘Tron Legacy’ spot

Updated

Apple has extended its iAd mobile advertising network to the iPad. Citing an Apple spokesperson, AdAge reports that a spot for Disney’s upcoming film Tron Legacy will be the first iAd to appear on the iPad, and will remain the sole iPad-formatted iAd through the end of the year. According to the report, the iAd includes nearly 10 minutes of video content, images from the movie, a theater locator with showtimes, a preview of the film’s Daft Punk-scored soundtrack with the ability to purchase the album from iTunes without leaving the ad, and the ability to send an email promoting the movie from within the ad. “Disney and Apple are excited to debut the ‘Tron Legacy’ iAd today as a special preview of iAd for iPad, which launches next year,” said the companies in a statement for Ad Age. “iAd brings ‘Tron’s’ pulsing energy and vivid graphic style to iPad’s stunning display, creating a truly immersive ad experience.” In addition, Apple also told AdAge that many of the early challenges that led to lengthy ad creation processes have been overcome.

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Charles Starrett

Charles Starrett was a senior editor at iLounge. He's been covering the iPod, iPhone, and iPad since their inception. He has written numerous articles and reviews, and his work has been featured in multiple publications.