Apple launches In-App Purchase for free apps

Apple has sent out an e-mail communication to its paid iPhone developers announcing the availability of In-App Purchases in free applications. Prior to this announcement, Apple has repeatedly stated a “free stays free” mantra for keeping In-App Purchasing out of free apps. The announcement reads, “In App Purchase is being rapidly adopted by developers in their paid apps. Now you can use In App Purchase in your free apps to sell content, subscriptions, and digital services.”

The message continues, “You can also simplify your development by creating a single version of your app that uses In App Purchase to unlock additional functionality, eliminating the need to create Lite versions of your app. Using In App Purchase in your app can also help combat some of the problems of software piracy by allowing you to verify In App Purchases.”

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