Apple has launched a new iTunes feature called iTunes Pass. According to the iTunes Store description page, an iTunes Pass is like an RSS feed, letting users purchase a “pass” from their favorite artists, with new media being downloaded automatically as it becomes available on the store. iTunes Pass media can include songs, albums, music videos, and more, all delivered in DRM-free iTunes Plus format, some of which may be exclusive to the Pass. In addition, customers will be emailed when new Pass content is available, and will also receive a final email once all content associated with a Pass has been delivered. The feature appears to have debuted with the Sounds of the Universe Pass from Depeche Mode, which currently includes two songs off the album, with more to be added between now and the pass’ end date of June 16.
“iTunes Pass is a great way for artists to give exclusive music and video, on their own schedule, directly to their fans.” said Eddy Cue, Apple’s vice president of Internet Services. “iTunes customers are going to love getting additional content directly from their favorite artists right when they make it available.”