Apple launches Reserve and Pick Up retail service

Apple has launched a new Reserve and Pick Up service ahead of the holiday shopping season that allows customers to reserve products online for pick up in one of Apple’s retail stores. Included in the service are all models of iPod, and most Mac computers; curiously missing from the reservation system is the Apple TV, while the iPhone link simply pops up a message promoting the iPhone Gift Card. All iPods and laptops are also available for gift wrapping. No charge is applied at the time of reservation; instead, customers must pay in the store when picking their items up between December 15 and 24.

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