Apple has instituted a new policy regarding iPhone purchases, limiting sales to two per customer and prohibiting cash-only sales of the handset. The new policy, put in place on Thursday, aims to help discourage people from reselling the phones, and should also help reduce strains on inventory heading into the holiday shopping season.
“Customer response to the iPhone has been off the charts, and limiting iPhone sales to two per customer helps us ensure that there are enough iPhones for people who are shopping for themselves or buying a gift,” Apple spokeswoman Natalie Kerris said. “We’re requiring a credit or debit card for payment to discourage unauthorized resellers.” Previously, there were no cash restrictions on iPhone purchases, and sales were limited to five per customer.
Last week, Apple said that it estimates as many as 250,000 iPhones have been sold “with intention to unlock.”.