Apple mulls new App Store-style health and fitness platform

Apple has “aspirations beyond wearable devices” within the health realm, as the company is looking at creating “a full health and fitness services platform modeled on its apps store,” Reuters reports. A source passed on the information after reportedly meeting with an executive member of the iWatch team. The report notes that a health platform modeled after the App Store may create a space for startups to release their own mobile medical applications. Apple has hired a number of biomedical experts in the past year, one of those being former Masimo Corporation chief medical officer Michael O’Reilly. Masimo CEO Joe Kiani said Apple is offering their new hires large salaries, but little information about the work they’ll be doing. “They are just buying people,” Kiani said. “I just hope Apple is not doing what we’re doing.”