Apple and Musical.ly have partnered to supply content from Apple Music for the popular music video app, Recode reports.
Musical.ly is a service that lets users create their own music videos from snippets of songs, and beginning today, Apple Music will now be supplying many of the songs, expanding on Musical.ly’s current catalog from music distributor 7digital.
The partnership will presumably increase the amount of content available to Musical.ly users while also providing a new way for Apple to promote the Apple Music service to Musical.ly users — those who are Apple Music subscribers will gain the benefit of being able to listen to full songs within the Musical.ly app.
