Apple Music tops 10 million subscribers, Apple News numbers a mystery

Apple Music tops 10 million subscribers, Apple News numbers a mystery

Apple Music has topped 10 million subscribers, according to a new report from The Financial Times. The article notes the service has taken six months to hit the mark, while main competitor Spotify took six years to reach the same level. Last June, Spotify said it had 20 million paid subscribers, and 75 million monthly listeners — that number has almost certainly grown since then, but Apple is also taking a big cut of the growing streaming market, despite what we believe are persistent UI issues with Apple Music.
Subscription numbers on Apple News, however, are hazier. A new report from The Wall Street Journal claims that neither Apple nor partnering publishers know how many people are reading, as “The company mistakenly has been underestimating the number of readers using the News app since its launch, and passing that inaccurate information on to publishers.” Apple SVP Eddy Cue admitted the company overlooked the error, and is “in the process of fixing that now.” The article claims “many” publishing executives expected to see higher readership from the app; Cue noted it was better to underestimate the traffic.

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