Apple is cracking down on the practice of developers putting “free” in the name of their apps to set them apart from other competing apps, VentureBeat reports. While Apple’s developer guide has long discouraged app makers from making such a blatant move, the company is now outright rejecting apps that make any mention of their price in the name or within screenshots. Submitting an app with “free” in its title now returns the following error message: “Your app’s name, icons, screenshots, or previews to be displayed on the App Store include references to your app’s price, which is not considered a part of these metadata items. Please remove any references to your app’s price from your app’s name, including any references to your app being free or discounted. If you would like to advertise changes to your app’s price, it would be appropriate to include this information in the app description.” Existing apps with “free” in their names are still available on the App Store and seem unaffected, but it’s possible that future updates will be rejected if the name isn’t changed to move into compliance with the new policy. Apple confirmed the change but offered no further comment.