Apple, O2 working on in-store activation for iPhone 3G

Apple and O2 are scrambling to ready Apple’s own retail stores in the United Kingdom for the launch of the iPhone 3G, according to a Mobile Today report. The report states that Apple’s retail stores are currently not set up to run the necessary credit checks needed for in-store activation, and that workers are unfamiliar with the process of signing customers up for subscription contracts. “We are currently working closely with Apple to enable them to issue contracts in store. Full details are still to be confirmed,” said an O2 spokeswoman. The spokeswoman went on to confirm that non-subsidized iPhone 3Gs, which will be sold to pay-as-you-go customers, will be available at full price from Apple’s stores, as well as O2 and Carphone Warehouse.

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