Apple plans to incentivize participation in its upcoming TV service by offering to share data with its programming partners, the New York Post reports. A report earlier today revealed that Apple is planning a web TV service expected to be released this fall, and this latest information indicates that the company has found it necessary to make certain concessions to get broadcast networks and others on board.
Shared data would include who the viewers are, what they watch, and when they watch it — demographic data that is typically necessary for programmers to target their shows to viewers and advertisers. Sources familiar with the talks have indicated that Apple is taking the rather unusual approach of allowing a lot more decision-making by content owners, basically giving up a lot more control than is usually the case.
Notably, traditional cable companies and other web providers such as Amazon and Netflix have refused to hand over viewership data to programmers.
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