Apple offers mass volume discounts of up to 20% for iTunes

MacMinute reports: “The iTunes Volume Discount Program allows companies and educational institutions to purchase iTunes Music Store download codes in bulk, which can then be distributed and redeemed for free music. There is a minimum purchase requirement of 25,000 song downloads for commercial entities and 10,000 volume song downloads for educational institutions. … The company revealed that it is able to offer discounts of as much as 20 percent off the standard 99 cent pricing for certain bulk purchase levels.”

So much for Apple’s “10 cents a song” profit margin on iTunes songs. MacMinute also notes that Apple is offering new iTunes encoding and marketing tools to music companies.

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