Apple is expanding its in-app subscription model to include game titles, according to a report from Bloomberg. Seattle-based game publisher Big Fish Games has received approval from Apple to offer users access to multiple game titles for a single recurring monthly fee. Dubbed Play Instantly, the subscription service will be offered through a single iOS app that will deliver unlimited access to a number of the company’s popular game titles streamed to the user’s device via Wi-Fi, allowing the player to easily switch between different games without having to download each title individually. Big Fish Games has also announced plans to offer a free, ad-supported version of the game service that will limit play to 30 minutes per day. Paid subscriptions are expected to initially cost $5 per month with an increase to $7 per month as more titles are added. The application and subscription service are initially available in the U.S. only. Big Fish Play Instantly is available from the U.S. App Store as a free download. [via Mac Rumors]
Update (5:00 EST): The application is no longer available on the App Store. No explanation has been given as to the reason for its disappearance. We have reached out to the developer for comment and will update the story as more information becomes available.
Update (6:30 EST): According to another report from Bloomberg, Play Instantly was removed by Apple earlier today, after having been available on the App Store since November 18th. Paul Thelen, founder of Big Fish Games indicates that the company was “notified [by Apple] that the app was removed,” and is “trying to follow up with Apple to try to figure out what happened.” Thelen indicated to Bloomberg that “Apple had even signed off on a press release issued earlier today.” The Bloomberg report also notes that Tom Neumayr, an Apple spokesman, declined to comment.