
As previously announced, Apple opened preorders for the new Phone 7 and iPhone 7 Plus this morning at 12:01 AM PT. Shipping dates of the Jet Black iPhone models slipped back into October, and then November within minutes of preorders going live, suggesting either overwhelming popularity or limited stock of the new color option. The Black model followed as a close second, with ship dates pushed into late September. By contrast, the white-faced Silver, Gold, and Rose Gold models remained available with Sept. 16 delivery dates for some time after preorders began, although by press time this morning all of the iPhone 7 Plus models had moved into availability ranging from late September to early October, with only some of the standard non-black iPhone 7 models still retaining the Sept. 16 delivery date. All iPhone 7 and iPhone 7 Plus models are expected to become available for direct purchase at Apple Stores and other participating retailers on Sept. 16.