Following the release of updated App Store Guidelines for Children’s Apps last week, Apple has sent out an e-mail to iOS developers outlining the new Kids category that will be appearing in the App Store with the debut of iOS 7. For apps made specifically for children under the age of 11, developers will now be able to choose one of three age ranges: 5 and under, 6 to 8, or 9 to 11.
The e-mail notes that only one age range can be chosen for each app. Kids apps will still have a primary and secondary category as with any other app, but will also appear in a new, separate area of the App Store designated for Kids Apps. Starting in the fall, the existing Kids subcategory for Games will be removed from the App Store. Further, developers who wish to assign the Kids category to any of their existing apps will be required to submit a new version of those apps for review, suggesting that Apple will apply more specific standards to apps within this particular category.