Apple paid a “7-figure settlement” to settle a trademark lawsuit related to its iAd mobile advertising platform, according to a new report. Cnet reports that Apple is cited as having paid the settlement to Innovate Media, a client of “intellectual asset management” firm Consor, in a news release briefly posted to Consor’s website. Innovate Media filed a lawsuit against Apple over its iAds trademark, which it had used since 2006, in May; in the release, Consor claimed that “the comprehensive confusion analysis and quantification of economic damages performed by Consor were instrumental to Innovate Media reaching a highly favorable settlement with Apple.” Following the discovery of the release, a Consor employee claimed that it was never posted, and later said that some of the information in the release “wasn’t accurate” without elaborating further. [via Mac Rumors]
Charles Starrett
Charles Starrett was a senior editor at iLounge. He's been covering the iPod, iPhone, and iPad since their inception. He has written numerous articles and reviews, and his work has been featured in multiple publications.