Apple: Paying attention to the details

“Look here, at the packaging for the iPod. You ain’t about to find this type of artistic approach in any sort of mass-consumer package design. Yes, it is one of the most expensive MP3 players on the market. Yes, it is by all accounts the best and most elegantly designed MP3 player on the market. And, yes, it is selling by the truckload. There are reasons for this.”
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