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News › iTunes

iTunes

Apple pitching $30 iTunes subscription to TV networks?

Last updated: May 13, 2021 6:42 am UTC
By Charles Starrett

Apple is attempting to sell TV networks on a $30 monthly iTunes subscription plan for launch as soon as early next year, according to a new report.

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Citing multiple anonymous sources, AllThingsD claims that the company is trying to gain support for a possible monthly subscription service, which would be tied to iTunes, instead of a particular piece of hardware, meaning it could potentially be rolled out across multiple devices, including the iPod, iPhone, and Apple TV.

The report claims that Eddy Cue, Apple’s vice president of Internet Services, has been promoting the idea to industry executives, who, while intrigued with the idea, are also wary of straining relationships with cable providers.

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