Apple is currently developing a digital newsstand for the iPad that would offer digital magazines and newspapers, according to a new report. Citing two people familiar with the matter, Bloomberg reports that the newsstand would be similar to the iBookstore, and would be separate from the App Store. The report says that the effort is aimed at helping publishers sell subscriptions, as opposed to single issues, and may also draw new customers to the iPad. Talks between Apple and publishers including Time Warner, Conde Nast, Hearst Corp., and News Corp. are said to be ongoing, with control over subscriber data, revenue splits, and pricing issues yet to be decided.
As part of the larger effort, Apple is said to be developing new software to make it easier for publishers to create digital versions of magazines and newspapers, with special emphasis placed on adding interactive content such as high-definition video, and is also working on server technology that would allow the publications to be updated in the background. Curiously, Apple in February forced iOS developer omz:software to change the name of its Newsstand RSS reader application due to what it said was a trademark complaint and later added a “Newsstand” section to the App Store highlighting a variety of publications and reading applications.