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News › Apple

AppleiPhoneiPod

Apple planning media event for September 7?

Last updated: May 13, 2021 5:13 am UTC
By Charles Starrett

Apple is planning to hold its traditional music event on Wednesday, September 7, according to a new report. Citing a report from Japanese-language Kodawarsian based on information from a source “in the know,” Mac Rumors reports that the event’s timing is similar to events held the last three years, on September 1, 2010, September 9, 2009, and September 9, 2008, respectively.

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The website for the Yerba Buena Center for the Arts—Apple’s preferred venue for the event in past years—shows no programs scheduled for September 7, suggesting that the space would be available. As noted in the report, Apple has normally used the event to introduce new iPod models, however, the company is widely expected to announce its next-generation iPhone instead of or in addition to whatever iPod models it may have ready as it did not announce a new iPhone at its earlier WWDC event, which it had done the three years prior.

Update: Jim Dalrymple of the Loop claims that Apple will not hold an event on September 7.

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