Apple planning to launch branded ‘Apple Pay’ credit card

Apple planning to launch branded ‘Apple Pay’ credit card 1

Apple planning to launch branded ‘Apple Pay’ credit card

Apple is partnering with Goldman Sachs to launch a new joint “Apple Pay” branded credit card, according to a new report by The Wall Street Journal. The new card could launch as early as 2019 and would replace Apple’s current rewards-card partnership with Barclays. The move would also signal Goldman Sachs’ first foray into credit cards, and people familiar with the matter have indicated that Apple and Goldman are still hashing out the specific terms and benefits of the card, such as planned perks for customers, but that the two companies seem to already have an agreement in principle to move forward. The partnership is also expected to extend into other services such as Goldman offering in-store loans to Apple customers purchasing iPhones and other hardware, likely similar to the current Barclays-backed Apple Rewards card that provides interest-free financing on Apple devices and allows customers to earn points toward Apple gift cards. [via 9to5Mac]

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