Apple has posted its first TV advertisement for the third-generation iPad. Entitled “This Good”, the 30-second spot shows the device being used against a white background, while a narrator states, “When a screen becomes this good, colors are more vibrant, words are pin sharp, everything is more brilliant. Because when a screen becomes this good, it’s simply you and the things you care about. The stunning Retina display on the new iPad.” The ad is now available for viewing on Apple’s website.