Apple posts new ‘iPad is Electric’ TV spot

Apple has posted its new “iPad is Electric” TV advertisement, its latest for the tablet computer. Like its prior “iPad is Delicious” and “iPad is Musical” commercials, the new spot shows the iPad being used mostly in front of a white background, utilizing a variety of different apps. The spot starts with the words “iPad is” on the screen, and is followed by a different descriptor—including “cinematic,” “elementary,” “academic,” “full-size,” “presenting,” “bought,” “sold,” “fantasy,” and “electric”—after each app is shown. As with the prior “iPad is” ads, it features the song “Never Stop” by Gonzales in the background, but in this spot, the song is interrupted by a person playing the last few notes on an electric guitar that is attached to the iPad and is being used in concert with IK Multimedia’s AmpliTube software. Apple’s new “iPad is Electric” ad is available for viewing on the company’s website.