Apple debuted a new iPod touch ad this evening during “American Idol” on Fox. The ad shows ten iPod touches displaying various features, laid out on a wooden table similar to those found in Apple’s retail stores. During the commercial, some of the units are shown close-up to highlight the features further; towards the end of the ad, hands reach out and grab the touches off the table as the words “Everybody Touch” are displayed. Features highlighted include the Safari browser, the Weather application, email, Notes, the photo browser, Cover Flow, Maps, and video playback. Brendan Benson’s song “What I’m Looking For” is featured in the spot and the track information is also briefly shown on screen. You can now view the ad on Apple’s web site.
Charles Starrett
Charles Starrett was a senior editor at iLounge. He's been covering the iPod, iPhone, and iPad since their inception. He has written numerous articles and reviews, and his work has been featured in multiple publications.