Apple posts official Beats welcome announcement

Apple posts official Beats welcome announcement

Apple has officially welcomed Beats to the Apple family, commemorating the finalization of its $3 billion acquisition initiated earlier this year. Noting that “[m]usic has always held a special place in our hearts,” the announcement includes a link back to beatsbydre.com, where a similar announcement can be found from Beats perspective, describing Beats as a new “instrument” joining Apple’s legacy of music-enabling products. Notes on Beats’ customer service page indicate that all inquiries related to sales and order info should now be directed to Apple, and that all online purchasing for Beats products will now go through the Apple Store.

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Jesse Hollington

Jesse Hollington was a Senior Editor at iLounge. He's written about Apple technology for nearly a decade and had been covering the industry since the early days of iLounge. In his role at iLounge, he provided daily news coverage, wrote and edited features and reviews, and was responsible for the overall quality of the site's content.