Apple has officially welcomed Beats to the Apple family, commemorating the finalization of its $3 billion acquisition initiated earlier this year. Noting that “[m]usic has always held a special place in our hearts,” the announcement includes a link back to beatsbydre.com, where a similar announcement can be found from Beats perspective, describing Beats as a new “instrument” joining Apple’s legacy of music-enabling products. Notes on Beats’ customer service page indicate that all inquiries related to sales and order info should now be directed to Apple, and that all online purchasing for Beats products will now go through the Apple Store.
