Apple music chief Robert Kondrk “has been pressuring major labels for releases similar to last year’s Beyonce exclusive,” according to Billboard. “Tense talks with label executives” reportedly followed Beyonce’s successful exclusive one-week debut of her self-titled album on iTunes. The album was kept off streaming services for the first week, and sold 1 million copies worldwide during that time. Apple is pitching the “windowing” method as a way to boost music download sales. Kondrk reportedly suggested to labels that new albums wouldn’t necessarily have to be iTunes exclusives, but those albums should be unavailable to streaming services for a set period of time.