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News › Apple

AppleApple TV

Apple progressing in TV service negotiations, aiming for fall debut

Last updated: May 14, 2021 3:19 pm UTC
By Dan Pye

Apple’s negotiations to add all four major broadcast networks to its proposed streaming TV service are gaining momentum, the New York Post reports. Sources say ABC, CBS, NBC and Fox are close to gaining the rights to negotiate on behalf of affiliate stations to deliver local live TV feeds to users of Apple’s subscription TV service. Obtaining local programming has been a main goal for Apple to set the service apart from other cord-cutting options.


Networks are reportedly offering affiliates like Tribune and Sinclair a cut of the profits to opt in and offer their feeds. Disney or CBS are expected to be first in line to sign a deal to anchor Apple’s TV bundle, but Apple’s insistence that TV partners give up 30 percent of the fee for subscriptions sold in the App Store is still a sticking point. Agreements already in place to prevent networks from charging some distributors less than others and details over the inclusion of cable channels like Discovery and ESPN are also still points of negotiation.


Sources say Apple is still hoping to launch the service this fall despite holding off announcing the product at this year’s WWDC. “The platform is ready and it rocks,” a source told the Post.

Also of note in the report: Apple CEO Tim Cook and SVP Eddy Cue were recently spotted talking to NFL Commissioner Roger Goodell and New England Patriots owner Robert Kraft, leading some to speculate on an Apple TV “NFL offering.” Though completely speculative, it’s unclear what such an offering would be, considering the NFL’s new eight-year deal with DirecTV — that deal continues to give the satellite provider the exclusive right to air out-of-market NFL games.


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