Apple is looking to take advantage of Amazon’s ongoing dispute with Hachette Book Group — or at least ruffle Amazon’s feathers — by promoting discounted Hachette books in its iTunes Store. Currently, Apple is promoting 26 books under the heading “Popular Pre-Orders: $9.99 or Less,” and all of the books are from Hachette.
Re/Code confirmed the promotion with Apple, but pricing arrangements were not disclosed. Amazon and Hachette couldn’t reach an agreement during contact negotiations and have been at odds ever since, with Amazon stating it is “buying less (print) inventory and ‘safety stock’ ” from Hachette.
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