Apple pulls out of Apple Expo 2008

Apple will not be exhibiting at Apple Expo in Paris, France, scheduled for September 17-20, according to Macgeneration (Translated link). Earlier show floor plans for the event showed a designated area for Apple, but the area is now listed as “reserved.” Confirmation of Apple’s move is expected to be provided by Reed Exhibitions France, the organizer of the show, later this week. Once the world’s largest Apple trade show, the Expo is celebrating its 25th anniversary this year, although the future of the show has remained questionable for years because of Apple’s absence. In recent years, Apple has scaled back its participation in the show, and has not held a keynote presentation at the event since Apple Senior Vice President of Worldwide Product Marketing Phil Schiller introduced the iMac G5 during his 2004 address. A limited question and answer session was held in 2005 with Apple executives.